Why What The Matcha?
At What The Matcha, we’re redefining what premium matcha should be. Our matcha is sourced from the first harvest, ensuring the highest quality with vibrant green color, a smooth umami taste, and a natural hint of sweetness. Completely free from sugar, artificial colors, and additives. It’s matcha in its purest, most flavorful form.
But we’re more than just great matcha. We’re a community of matcha lovers who believe in having fun, giving back, and sharing good vibes. Our playful, eye-catching packaging reflects our commitment to making matcha approachable and exciting for everyone. Whether you’re new to matcha or a seasoned fan, we’re here to make your experience as joyful as it is delicious.